The Tipping Point

There are a few "must read" books for individuals operating in technology companies, and there are two by Malcolm Gladwell: Tipping Point and Blink.

I'll cover Blink another day.

Tipping Point focuses on how little changes can take a small scale trend and turn it into a massive trend. Whilst the book focuses on how change happens, it dovetail's nicely with Geoffrey Moore's "Crossing the Chasm", another "must read" (in fact, Amazon recommend them "better together") for how to move a product across the chasm.

In my post-reading research, I came across this excellent review by Logical Philosopher. It summarise the key points better than I could in words. So I'll leave it at that. :-)

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posted by Lee Gale @ 6:44 PM,


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