Rethinking 'Crossing The Chasm'

In doing research for my blog on Geoffrey Moore's "Crossing the Chasm" back in October, I had come across this article on ReadWriteWeb titled Rethinking 'Crossing The Chasm'.

I sadly hadn't had a moment to read it until recently but thought it well worth a blog.

Interestingly, I'm not sure their use of the iPod as a case study is actually valid. A key point Moore makes is that chasm crossing only applies to break-through technologies. My personal view, and you are free to comment and challenge it, is that the iPod was merely an evolution of the venerable Sony Walkman leveraging new technologies. I would however concede that the iPod with the combination of iTunes would better qualify as a chasm leaping hero. To summarise: it was the combination of iTunes with the iPod (which was otherwise just another digital music player) that leaped the chasm.

I agree wholeheartedly with the conclusion that the speed at which we're operating at has dramatically increased and the Chasm Theory may need to be adjusted for this speed.

I'm going to go surfing for data on adoption cycles... I'm sure since computers, mobile devices and now social networking sites, things are getting out of control !


posted by Lee Gale @ 5:29 PM,


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