Does anybody gives a damn about global warming?

With the GFC dominating news of the day and the burden it has placed on everyones daily existence, has global warming been put into a box in the corner of everyones minds?

According to the article News flash: Nobody gives a damn about global warming on VentureBeat, the answer is: yes.

As I wrote about in Shell Global Scenarios to 2025, it would be a real shame for us to drop the ball on this as most research indicates that simply stopping extra emissions (i.e. staying put with our emissions right now) won't be enough to reverse the effects of global warming... but will put us on track to avoid a catastrophic ending to our existence here on Earth.

Yes, I'm aware that balancing short-term issues (like the GFC) with long-term goals (like reducing our influence on the Earth's normal climate fluctuations) is a tough gig. As Jack Welch said in his book Winning: "Anyone can manage short-term: just keep squeezing the lemon. And anyone can manage long-term: just keep dreaming. Real leaders able people who are able to squeeze & dream at the same time".

Let's hope the current leaders - people like Kevin Rudd, Gordon Brown and Barack Obama - can do this rather than get caught up playing politics as usual.

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posted by Lee Gale @ 9:32 AM,

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