Predictable Irrationality If You Build What They Ask For, They Will Not Come

Traditional approaches to defining and deploying enterprise software fail to account for that fact that people are influenced by their environment, emotions, shortsightedness, and other forms of irrationality. How do we get past the predictable irrationality of people to redefine the problem and create experiences that people will embrace?

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posted by Lee Gale @ 3:02 PM,


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