What the CEO Wants you to Know

I first heard about Ram in Fortune magazine in an article titled The strange existence of Ram Charan, where his travel regime was dissected: he travels non-stop and regardless of his location, his assistants in Dallas send him new clothes via courier and he returns his dirty laundry to them.

What the CEO wants you to know was the first of his books that I purchased.

This book is from a similar approach to Winning and The Art of Profitability
in terms of it's ease of reading and practical views on business.

In it, Ram takes the principles of 'street smarts' and relates those basics to how a good CEO looks at, and runs, their business. Those principles include margin, velocity and ROE but in a far more engaging way than any business textbook you could pickup. Moreover, it does remind the reader that everyone in a business, whether it is the CEO or the receptionist, is responsible for the organisations profitability.

I managed to bump into Ram in the Qantas lounge in LA whilst returning from Chicago in November of last year - he's quite a nice guy and judging from the people chatting with him, quite populate with Australian executives.

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posted by Lee Gale @ 1:29 AM,


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