Platforms vs Eyeballs aka Assets vs Expenses

I was reading closely related blogs of Seth Godin the other day.

The first was The platform vs. the eyeballs where he looks at the shift in marketing to building a platform which which to collaboration & communicate with your community vs targeting eyeballs with your message.

As usual, Seth has some great points there everyone in sales & marketing should think about.

The second was Do marketers have assets? which when read after the blog above, really should jolt you into thinking about where you are investing in your business to build assets, vs just building expenses.

Image by Sanja Gjenero


posted by Lee Gale @ 1:14 AM,


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