Life's a Pitch

I originally bought this book knowing of my leaving Adobe so thought it would be useful to get my brain into the right head-space for my next role. My partner also constantly accuses me of being too 'nice' at work and not trumpeting my successes nearly as much as I should.

So it was with those points in mind that I picked this book up at the airport on my way over to the United States in December, but as usual, didn't get through nearly half the reading material I took with me.

Fast forward to late February 2009, with several job options available to me, I finally opened this book (and ignore that it took until November for me to blog about it).

The book is organised into halves with each of the authors providing a different approach. Roger Mavity writes the first half and Stephen Bayley the second. Roger's style is more end-result oriented that is concise, organised and business-like, where as Stephen's style is a journey that is more philosophical and colourful. I gravitated more to the first half initially, but after a few chapters the second half grew on me.

This really is a 'must read'. For everyone. At first glance, you'd believe it was only for sales people but about 80 pages in you realise that "the whole of Life's a Pitch".

The first half of the book opens with a brilliant explanation of why 'pitching' matters:
"Life is not a pattern of gradually evolving improvement. It's a series of long, fallow patches punctuated by moments of crucial change. How you handle the long fallow stretches doesn't matter much. How you handle the moments of change is vital

These big moments are not decided by chance - they're decided by how you handle them. How you pitch your case is what makes the difference."
You can either choose to believe that or not... I do - as I made the point in my blog Optimism & Staying focused where I called out Po Bronson's point of similar effect as well as the underlying them to Outliers.

We're then guided through chapters such as:
Beautifully, we're then taken to the application of the pitch with examples such as job interviews, which as Roger notes: "All pitches are a personal test. But they are not a test of you alone. They may be a test of you and your team; they may be a test of you and your idea.... Except in one very special case: the interview".

Finally, Roger finishes up with the psychology of pitching - understanding the transfer of power. Again, to quote "It's about the removal of negatives and the creation of positives". It relates a little to the book All Marketers are Liars in terms of understanding the dynamics of what you are attempting to do. It's this chapter and the following six that segway so nicely from the 'how' into Stephen's... I guess you'd call it the 'why bother?'.

Read it and you will be better for it. Chop chop!

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posted by Lee Gale @ 1:54 AM, ,

Is it an R2? Is it an R4? Whatever, it's a mini R8.

Back in July, news broke on what was then dubbed the Audi R2... which now seems to have taken on the label of Audi R4.

Let's just go with mini-R8 until they name it. Unlike the R8 Spyder, this one isn't a dud in the looks department.

It's not clear if the VW group (who own Audi and now Porsche) would use this platform for the Porsche Spyder, or if those reports are mixed up with the Boxster Spyder.

These images from AutoExpress are of the E-Tron concept - their Tesla rivaling, electric version. Pretty sexy!


posted by Lee Gale @ 1:36 AM, ,

Driven to Distraction

I've discovered a trend. When I'm about to get on a long flight and I haven't put any preparation into the reading material for the flight, I go for the easy choice - another Clarkson.

Yes I know most long-haul flights have a gazillion channels of entertainment, but they don't operate whilst on the tarmac, takes-offs and landings.

So that's how I bought Driven to Distraction.

It's written in the same format as For Crying Out Loud! i.e. extracts from his Sunday Times column, but it's about cars this time mixed in with him carrying on about... pretty much everything!

A funny light-hearted read that petrol heads will enjoy :-)

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posted by Lee Gale @ 2:43 AM, ,